Model survey forms
Market research can take many forms: focus groups, deliberative polling, statistical analyses of buyers and nonbuyers, and so on. But its most common form is the survey. Here we provide some sample survey forms that utilities can use as guides in writing their own surveys.
For those interested in evaluating their green pricing programs, we’ve included survey forms designed for both program participants and nonparticipants . Surveying both groups allows you to better understand how these two groups differ, which can help you better target your marketing.
A short survey that measures overall attitudes and beliefs about energy and renewable can be found in the back of a June 1999 NREL report entitled, "Colorado Homeowner Preferences on Energy and Environmental Policy".
If you’re specifically interested in customers’ views on residential grid-tied photovoltaic systems, see Appendix J in the NREL report, "A Market Assessment of Residential Grid-Tied PV Systems in Colorado".
