Geothermal Heat Pumps,of the Leading Energy Utility Marketing Programs Report SeriesPartner Profiles: Architecture and Engineering Partner Profiles: Trade Associations Partner Profiles: Manufacturers |
Architectural and Engineering: |
Trade Associations: |
407 Lakeside Drive
Southampton, PA 18966
Phone: 215/ 364-5635; Fax: 215/364-5637
Website: www.concentric.net/~Aei
Alderson Engineering, Inc. is a Consulting Engineering firm that specializes in the design of Mechanical, Plumbing, and Electrical systems for the building construction industry. Its goal is to satisfy a core group of clients and grow with their successes.
Alderson Engineering has extensive experience designing complex specialty mechanical/electrical systems. The firm relies heavily on computer technology and has Computer Aided Design (CAD) capabilities for every employee. Howard Alderson is a Philadelphia, PA area consulting engineer and President of Alderson Engineering, Inc. He has been a consulting engineer in private practice for over 20 years.
Company Location(s): This is a Pennsylvania corporation with its headquarters in Southampton, Bucks County. Howard Alderson is registered in the following states:
Pennsylvania
Florida
Virginia
New Jersey
Delaware
Arkansas
Vermont,
North Carolina
Illinois
New York,
Connecticut
Maryland
Number of Employees: Less than 10
Ownership: Privately- held company
Annual Revenue: Not available
Market Position: Alderson Engineering’s president, Howard Alderson, has been responsible for the design of over 17,000 tons of closed loop geothermal heat pump installed in over 4,250 wells in northern climates.
Alderson Engineering offers the following services:
Mechanical (HVAC)
Fire Protection
Lighting
Feasibility Studies
Life Cycle Cost Comparisons
Geothermal Systems
Plumbing
Electrical (Power)
Energy Management
System Analysis
Energy Conservation
Consulting Engineers Council (CEC) Philadelphia Chapter Member since 1989; Chapter President
Consulting Engineers Council of Pennsylvania (CEC/PA); Board of Directors; Past President; National Director
American Society of Heating, Refrigeration, and Air Conditioning Engineers (ASHRAE); Member since 1975
American Society of Plumbing Engineers (ASPE); Member since 1988
International Ground Source Heat Pump Association (IGSHPA)
Building Officials & Code Administrators (BOCA); Member since 1997
Instructor: American Society of Heating, Refrigeration, and Air Conditioning Engineers (ASHRAE); Philadelphia, Pa.; Advanced HVAC Course; "Design of Water Source Heat Pump Systems.” and “Design of Hotels and Restaurants ”; 1984 through 2000.
Primary Competitors:Other consulting engineering firms that may not be as experienced in geothermal applications.
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Competitive
Weaknesses: Alderson Engineering may not be as well-known in the
United States, since the majority of his work is done in the Northeast. |
Key Accounts/Types of Projects:
Alderson Engineering has provided technical expertise to schools, office buildings, residential buildings, nursing homes, public buildings, and retail businesses. These projects include geothermal installations found in the Alderson Engineering Projects List table in this report.
Best Way to Learn of Developments: Online newsletter, web site.
Howard Alderson, P.E., President; Phone: 215/364-5635
16430 Park Ten
Place, Suite 600
Houston, TX 77084
Phone: 281/398-6880; Fax: 281/398-6715
Website: www.enlinkgeoenergy.com
EnLink is a Texas-based growth company that designs, installs, warranties, and finances Geothermal Heat Pump (“GHP”) systems that provide heating and cooling to buildings as an increasingly appealing alternative to conventional HVAC systems.
EnLink focuses on commercial, educational and institutional buildings, both new and renovation, which require a minimum of 200-300 tons of HVAC capacity. Future markets may include high density residential and hotel/motel applications.
The company formed in 1995 focused on GHP well field technology development and equipment sales. In 1999, it was funded by venture capital and began installing GHP well fields nationwide. It initiated its total solution business plan in 2001.
Company Location(s): Enlink is headquartered in Texas, however, the company operates nationwide on a project-specific basis.
Number of Employees: 20
Ownership: Privately- held company with a number of partners and strategic alliances including the Electricite de France and MiraSol Energy, a subsidiary of El Paso Electric Co. It has also received funding from Davis, Venture Partners, a venture capital firm based in Houston, TX.
Annual Revenue: The company declined to provide information on annual revenue, however Enlink is projecting that 2003 sales will exceed 2002 sales by 60%.
Products/Services: EnLink provides comprehensive “turnkey” GHP solutions from design, procurement, construction, project management, warranty and on-going service for both in-the-building and underground components. Its turnkey installations of GHP systems target the following areas:
Sell via its direct sales force and marketing partners
Design and engineer the GHP system to meet the heating/cooling requirements associated with the customer’s specific needs
Procure and provide equipment and materials required
Manage the installation of the entire GHP system
Develop proprietary GHP-related technologies (installation rigs, system equipment and project materials) used in EnLink projects
Technologies/Special Know-How: EnLink has received five patents in the U.S. Three of these patents pertain to loop field installation technologies and approaches, and two are related to metering energy flow into/from the ground associated with GHP systems.
Enlink’s patents address the following areas:
Installation patents
Loop insertion and grouting
“U-bend” in loop
Gel polymer in grout
Metering patents
Billing process for GHP systems
Heat exchange data for GHP systems
Markets: EnLink’s target markets are defined by establishment of joint marketing relationships with local partners (e.g., utilities), prevailing or developing infrastructure for GHP systems, higher than average electric utility rates, and favorable soil conditions. Although the company has a national focus, its primary targets are summarized below:
Region One (active): Texas, New Mexico, Iowa, Colorado, Nebraska
Region Two (active): New York, Pennsylvania, Maryland
Region Three (active): California
Region Four (future): Tennessee, Alabama, Kentucky, North/South Carolina
Region Five (future): Illinois, Minnesota, Wisconsin, Kansas, Missouri
According to the company, Enlink is currently managing a variety of geothermal projects for Adelphi University in New York City, and several school districts and commercial office buildings throughout Texas.
Enlink’s chief competitors are the small local and regional geothermal installation companies. These include local water-well drillers, local HVAC contractors, and local mechanical engineers. Enlink focuses on bundling the various elements required in a commercial GHP installation into one package that includes the engineering, drilling, and installation partners.
In May, 2002, EnLink and Electricite de France (EDF) executed a joint venture agreement whereby EDF contributes people and research facility resources for a minority equity stake. The JV will accomplish:
Testing and improvement of drilling, looping, grouting process.
Utilize and enhance EnLink’s engineering and building load-modeling software.
Commercialize EnLink’s BTU metering software for system monitoring, customer verification of system performance and billing.
Development of business plans and marketing plans to enter Europe and other world markets;
Beyond EnLink’s direct sales effort, EnLink is establishing partnerships with several candidates to more quickly penetrate key market segments and scale its fulfillment capability in its target regions. Currently, Enlink is forging relationships with several partners including rural electric cooperatives and engineering firms in Colorado.
Competitive Strengths: Enlink has developed several unique proprietary technologies that are designed to expedite the installation process for installations in commercial and institutional settings. The company has forged partnerships with two major electric utilities that could provide them the capital and entrée needed to become a serious player in the commercial and institutional market. It is one only a few companies that is trying to position itself as a national commercial geothermal installation company. Competitive
Weaknesses: |
The Geothermal Heat Pump Consortium (GHPC)
International Ground Source Heat Pump Association (IGSHPA)
American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE) ; member of both GHP committees, TC 6.8 and TC 9.4
Association of Energy Engineers (AEE) – CGD Certified
National Fire Protection Association (NFPA)
Richard Dale, Vice President; Phone: 281/828-3623
Rose Dowdy, Sales Manager; Phone: 281/684-2225
Matt Blanche. Sales Executive; Phone: 720/236-8818
2660 North Hwy 167
Catoosa, OK 74015
Phone: 918/ 379-0193; 918/ 379-0471
Website: www.geo-enterprises.com
Contractors/Installers/Dealers/Distributors/Designers/Engineers
Having nine years of business leadership experience in the geothermal industry, Philip Shoen believed that he could better serve consumers with GeoExchange technology by moving to a larger market. Leaving behind his old business, he embarked on a mission that continues still today. July 1,1997, Philip Shoen created Geo-Enterprises: A company dedicated to the development, manufacturing, and dispersion of geothermal heating and cooling technology.
Company Location(s): Oklahoma and Missouri
Number of Employees: Less than 10
Ownership: Privately-held corporation
Annual Revenue: Not available
Market Position: Small, niche player that often works on complex and high profile geothermal installations
Geo-Enterprises is a full-service geothermal heat pump company, offering design assistance, sales, and installation services for residential, commercial, and institutional customers.
Geo-Enterprises is endorsed by and/or affiliated with:
The Geothermal Heat Pump Consortium (GHPC)
The Department of Energy
The Environmental Protection Agency
Driscopipe - Chevron Phillips Chemical Co. LP
International Ground Source Heat Pump Association (IGSHPA)
International Ground Source Heat Pump Association (IGSHPA)
The Geothermal Heat Pump Consortium (GHPC)
many other major industry trade association
Competitive Strengths: Geo-Enterprises is a “one-stop shop” for geothermal installations. The company offers experience in all aspects of the installation process from design work, equipment selection, to the actual installation. This ability to be completely vertically integrated differentiates Geo-Enterprises from other companies that offer just one or two of these specialties. The company’s president, Phil Schoen, is recognized as one of the leading geothermal experts in the world. Competitive
Weaknesses: This is a small company, and cannot compete with
larger design firms. |
Key Customer Accounts: see Summary of Installed Systems below
Total Number Deployed: (products and utilities)
Geo-Enterprises has been involved in hundreds of geothermal installations throughout the world. Geo-Enterprises is currently installing a geothermal system at the Youngstan Housing Project for the U.S. Embassy in Seoul, South Korea.
Geo-Enterprises has installed geothermal heating and cooling systems in:
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City of Tulsa Treatment Plant Mohawk Station No. 1 Tulsa, OK |
Summary of
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84 low income houses |
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Douglas High School |
Horizon School |
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RCB Bank |
Laclede Electric Co-op Building |
Cedar Park High School |
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Fort Bliss |
Emerson High School |
Hillcrest Elementary |
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Bertha Casey Elementary |
College West Business Center |
Barry County Courthouse |
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Cameron High School |
Northeast School |
Skiatook Middle School |
Price Structure to Utility and Customer: Prices vary depending on size and configuration. However, as a dealer and installer, Geo-Enterprises can offer competitive pricing that includes equipment, installation, and design.
Future Enhancements Planned/Anticipated: None announced at this time
How/Where Product Sold: Through bids, word-of-mouth, and in partnerships with larger equipment manufacturers.
How/Where Marketed: Through trade associations, website, and word-of-mouth
Best Way to Learn of New Developments: Through the web site.
Phil Schoen, President
Phone: 918/379-0193
Fax: 918/379-0471e-mail: pschoen@geo-enterprises.com
Trade Associations: IGHSPA and GHPC |
701 Pennsylvania, NW

Washington, DC 20004-2696
Phone: 202/ 508-5500, Fax: 202/508-5222
Website: www.ghpc.org; e-mail: info@ghpc.org
The Geothermal Heat Pump Consortium (GHPC) is a nonprofit organization created with the mission of implementing the National Earth Comfort Program. The Earth Comfort Program is a collaborative effort between the U.S. Department of Energy, the U.S. Environmental Protection Agency, and private sector organizations interested in promoting the growth of energy-efficient, environmentally friendly heating and cooling technology.
The GHPC's specific area of interest is in increasing the use of GeoExchange (geothermal heat pump) technology for both commercial and residential heating and cooling. GeoExchange systems use the earth's renewable energy to provide heating in winter, and cooling in summer, with energy consumption 25% to 50% less than traditional oil, natural gas, and electric heat pump systems. Moreover, because GeoExchange systems burn no fossil fuels in creating heat, they reduce greenhouse gas emissions substantially, and eliminate a source of carbon monoxide inside the homes and commercial buildings where they're used.
The GHPC’s goals include:
To reduce annual greenhouse gas emissions by 1.5 million metric tons annually by the year 2005
To increase annual unit sales of GeoExchange systems from 58,000 to 400,000 by the year 2005 saving over 300 trillion BTUs annually compared to traditional heating and cooling technologies
To help the technology reach sufficient market penetration that it becomes self-sustaining, without further help or incentives from government or utility sources.
The GHPC was created in 1994 as a nonprofit organization.
Location: Washington, D.C.
Number of Employees: 7
Ownership: Non-profit association funded through a combination of member dues and grants from government organizations. Past funding included grants from the Department of Energy and the Environmental Protection Agency.
Annual Revenue: less than $3 million.
Market Position: As a leading trade association in this industry, the GHPC has evolved from a marketing and technical focus to more of a lobbying organization to increase funding and visibility for geothermal heat pump technology.
A brand name was created by the GHPC to identify and promote geothermal heat pumps in a consistent and memorable manner. GeoExchange was chosen. It has created a variety of materials to further create and sustain this brand name and identity to help educate potential customers.
Consortium members include electric utilities, equipment manufacturers, architects, engineers, contractors, builders, energy service companies, and other private sector companies.
Edison Electric Institute (EEI)
Electric Power Research Institute (EPRI)
International Ground Source Heat Pump Association (IGSHPA)
National Rural Electric Cooperative Association (NRECA)
Association of Energy Engineers (AEE)
Competitive Strengths: The GHPC has effectively marshaled the resources of leading trade associations and government agencies to increase the visibility and installations of geothermal heat pumps. It was able to secure funding from both the public and private sector to conduct and evaluate high-profile demonstrations of geothermal heat pumps throughout the United States. It continues to serve as an advocacy and resource organization for the industry, and offers a variety of materials to assist in promoting its national brand: GeoExchange. Competitive
Weaknesses:
The GHPC has lost its initial funding from the
Department of Energy (DOE) and membership among utilities has dropped sharply.
This has forced a retrenchment, to some degree, in the types of activities that
the GHPC is able to conduct. Its overall success with increasing consumer
awareness of geothermal heat pumps has led to some increased sales of the units,
but overall the association is not the dominant industry player it really wants
to be, yet. |
Total Number Deployed (products and utilities): GHPC membership has fallen off due the electric utility restructuring and a decrease in marketing activities among investor-owned utilities. It now has approximately more than 300 Electric or Dual Utilities, 467 Manufacturers and Trade Allies, and 28 International Organizations.
Price Structure to Utility and Customer: GHPC offers memberships at a variety of levels and benefits ranging from individual memberships for $100 up to a flat rate per meter for utilities. The membership levels and fees are based on organizational type, annual revenue, and types of benefits desired.
How Marketed: The GHPC is directing a national nationwide public awareness campaign to promote geothermal technology. The campaign targets national newspapers, consumer magazines, the business press, network, cable and syndicated TV and radio broadcast outlets, and trade press in seven market segments.
Members of the GHPC also have access to more than 200 publications promoting various GeoExchange applications, benefits, and case studies. These materials are available in electronic format and designed to be customized for individual member use.
The GHPC also provides a variety of technical knowledge, research data, marketing insights and program designs accumulated through partnership programs and demonstration projects.
The GHPC also has an GeoExchange Information Center that acts as the primary access point for information on GeoExchange systems and is heavily used by both the general public and GHPC members.
GeoExchange Lead Referral Service offers members with sales leads generated through GHPC’s outreach activities, such as trade shows and public awareness.
The Consortium publishes a comprehensive industry newsletter six times a year. The Earth Comfort Update features articles showcasing the successes and breakthroughs of the industry and is distributed to all members. This newsletter will also help up keep up-to-date on upcoming industry events.
GHPC also offers Design Assistance, training, and technical advice to assist members with GeoExchange projects. Furthermore, GHPC has partnered with the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE) and the American Institute of Architects (AIA) to provide continuing education credits through these workshops and seminars.
Future Enhancements Planned/Anticipated: The Consortium plans to significantly enhance its efforts to increase the awareness of this technology through strong communications initiatives, technical assistance, outreach activities and target market opportunities.
Best Way to Learn of New Developments: Through the website, industry events, and trade shows
Wael El-Sharif, Executive Director
Phone: 202/508-5013 (direct)
e-mail: elsharif@ghpc.org
499 Cordell South
Oklahoma State University
Stillwater, OK 74078-8018;
Phone: 800/ 636-4747, 405/744-5715
Website: http://www.igshpa.okstate.edu/
The International Ground Source Heat Pump Association's mission is to:
“Promote the growth and advancement of the geothermal industry while ensuring the quality, safety, and reliability of installed systems.”Its goals are to:
Supporting GHP industry research and development.
Promoting the GHP industry and publicizing GHP-related current events internationally.
Developing and distributing internationally recognized training materials.
Offering continuing education and training for industry professionals.
Providing a forum for information exchange and discussion.
Developing and supporting sound industry-related standards.
In 1987, Dr. Jim Bose, together with several manufacturers in the field, established the International Ground Source Heat Pump Association (IGSHPA), and he was elected the Executive Director. IGSHPA has standardized training programs, developed standards for plastic pipes, antifreeze, and grouting of boreholes, and provided a forum for the industry and a bridge between academia and industry by way of conferences and teleconferences. Today, the IGSHPA membership has increased from the first five charter members to over 3,500.
Association Location: Stillwater, Oklahoma
Number of Employees: Less than 10
Ownership: Non-profit association
Annual Revenue: Not Available
Market Position: IGHSPA is the leading association dedicated to educating, training, and certifying design professionals interested in geothermal heat pumps. Its training programs and certifications are the gold standard within the geothermal heat pump design community.
IGSHPA offers a variety of membership levels and benefits to individuals, associations, professional designers, and utilities.
Each member receives a subscription to IGSHPA's bimonthly newsletter, The Source, which provides members with a way to publicize news relating to the geothermal industry. Members can also obtain training videotapes, training manuals, and professional development publications.
All members are given a membership card, membership directory and certificate, and discounts on publications, seminars and conferences. Certain members also receive an Installation Guide, voting privileges, a company membership plaque, and an on-site Train-The-Trainer program.
IGHSPA has affiliations with utilities, other trade associations, design professionals, and customers throughout the world.
IGHSPA belongs to a variety of technical and trade associations including the GHPC, NRECA, and various professional engineering associations.
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Competitive
Weaknesses: IGHSPA is not well known outside the geothermal heat
pump community. Though it does offer some marketing and public awareness
materials, it is primarily a technical association. |
Total Number Deployed (products and utilities: IGSHPA has more than 3,500 members worldwide.
Price Structure to Utility and Customers: IGHPHA’s membership levels range from $100 for an individual member to several thousand dollars for utilities. Member benefits and levels vary according to the organizational type, and benefits sought.
Future Enhancements Planned/Anticipated: Continually visit the web site for details. IGHSPA also offered a variety of installation workshops throughout the United States, an industry event and certified GeoExchange Training for engineers, architects, and builders at various times and locations.
Group MembershipIGSHPA offers these Membership Options and their corresponding benefits to corporations, foundations and associations. Foundation Membership Option
Foundation Membership Benefits
Manufacturer Membership Option
Manufacturer Membership Benefits
Holding Company Membership Option
Holding Company Membership Benefits
Utilities-1 Membership
Utilities-1 Membership Benefits
Utilities-2 Membership Option
Utilities-2 Membership Benefits
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Individual MembershipIGSHPA offers these Membership Options and their corresponding benefits to individuals. Dealer/Contractor Membership Option
Dealer/Contractor Membership Benefits
Architect/Engineer Membership Option
Manufacturer Membership Benefits
Associate Membership Option
Associate Membership Benefits
Individual Membership Option
Individual Membership Benefits
Student Membership Option
Student Membership Benefits
Product Distributor Membership Option
Product Distributor Membership Benefits
Association Membership Option
Association Membership Benefits
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Best Way to Learn of New Development: Through the website, industry events, and trade shows.
Key
Individual:Dr. James Bose, Executive Director. Dr. Bose has pursued a life-long interest in building energy efficient buildings through alternative energy sources and during his work at Oklahoma State University became interested in learning more about geothermal heat pumps, looping, and new technologies for making this technology viable.
Lisa McArthur, Assistant Director
Phone: 405/744-5175
e-mail: mcarthl@okstate.edu